It is the world’s leading retail exhibition: 11,000 visitors, more than 2,300 exhibitors and 127,000 m² of exhibition space. Let’s zoom on the must-see events of the 20th edition of the EuroShop show, from February 16th to 20th, 2020 in Düsseldorf… in addition to the Marin’s / Quad stand.
As you know, the hot topics in the retail world often revolve around sustainability and digital innovations. And the EuroShop 2020 will be no exception, with topics as essential as robotics or digitisation, climate neutrality or eco-friendly practices. Among the 8 sectors of the fair, Retail Technology is dedicated to connected, intelligent or digital innovations, while Refrigeration & Energy Management is dedicated to ecology and economy for a greener point of sale.
EuroShop 2020: professional stages and speakers
If the EuroShop is an unmissable event for in-store marketing. It is as much for the quality of its exhibitors as for its programme of festivities. In addition to the stands and new products, you will find 8 thematic stages. All combined, they will be hosting 500 conferences and 600 speakers during the five days of the show. Forgive the short notice, especially as the EuroShop goes even further with special events and prestigious awards in design, IT, science, architecture, innovation… among others.
Close-up on the staging
Another leading trend in merchandising? Storytelling, or the art of telling a story. At EuroShop 2020, the staging and the ways of embarking the consumer will be at the centre of attention. Especially with the Visual Merchandising Dimension. A desire for enchantment that extends to the Lighting Dimension, dedicated to light at the point of sale. In other words, how to create an exceptional atmosphere without compromising sustainable initiatives.