MPV 2020 : A retail trade fair not to be missed
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MPV 2020 : A retail trade fair not to be missed

mpv 2020 marketing

Save the date, from March 24 to 26, 2020, the MPV fair will take place at the Parc des expositions de la Porte de Versailles, in Paris. A point-of-sale marketing show by and for professionals representing all the different trends in retail, how does it look like?

MPV 2020, a must-attend marketing event

With more than 14,000 professionals, the MPV is THE French event not to be missed. Because it is an event of POPAI France, the association of POS marketing professionals. Because it welcomes specialists from all retail sectors, from food to tourism, including fashion, automotive, technology, hotels and health… And because it promotes all the stakeholders in the community, from manufacturers to agencies, associations, brands and trade names!

Ideas and advices

At the MPV, you will find 217 exhibitors spread over 4 key sectors: Permanent & Ephemeral POS, Activation, Consulting & Design, Digital Retail and Fittings & Real Estate. This will give you an overview of the solutions and innovations in POS marketing for the years to come, especially as the POPAI will be presenting comprehensive trend books. But that’s not all! The POPAI trade fair also includes 35 conferences with free access, meetings, exchanges and coaching, thanks to local support in small groups by marketing experts.

The POPAI Awards, a prestigious competition

Recognized worldwide, the POPAI Awards Paris competition has been rewarding the best achievements in the field of point-of-sale marketing for more than fifty years. An institution that aims to highlight innovations in the sector, provoke encounters and celebrate creativity… this year again, with 500 participants, 300 projects and 100 jurors, the venerable competition is celebrating its 57th edition. And that’s just the beginning.


mpv trade fair